Why Xona

Our uniqueness lies in execution and sharing of risks and rewards with our clients. The technology sector is complex, dynamic and at times obscure. Our advisory services inject our startup DNA, developed over many years, to build new services and solutions.

Tech Entrepreneurship Roots

We don’t stop at making recommendations on growth strategies and new business creation, but we combine strategic outlook with operational excellence to engage the ecosystem in implementing these strategies in collaboration with our clients. We leverage our startup DNA to help our client progress through the entire new business creation cycle that spans multiple stages such as funding, solution development and design, go-to-market and revenue creation. We build on our strong foundation in technology, business, and finance coupled with the vision and passion required for success to create innovative and breakthrough solutions to complex problems.

Shared Risks & Returns

We are confident that we can make a difference. We back this up by sharing with our clients the risks of the venture as well as the returns. We understand that advisory services are often opaque. We also understand that performance includes a high measure of risk, not the least market forces and dynamics, timing and execution effectiveness. We seek to limit our client’s exposure to risk by sharing it. In return, we share in the rewards of the new business.

The tenets of our approach are based on an unrelenting drive for excellence and diligent dedication in execution which stem from our startup DNA. We do consider all options to provide innovative solutions that make a difference.

Additional information on our approach is available in  Strategic Advisory: The Case for a Disruptive Model and Introducing the Spin-In Model.