1. “Modeling rare events: online advertisement targeting using machine learning and data mining”
NATO ASI/EU Workshop on Mining Massive Data Sets for Security Editors: Francoise. Soulie Fogelman et al, EU Press.
(see video here)
J.G. Shanahan, 2007
2. “TIM/ISM 206”
Graduate level course 1/2013 – 3/2013, University of California, (Santa Cruz),
http://classes.soe.ucsc.edu/
J.G. Shanahan, 2013
3. “ISM 209”
Graduate level course 9/2011 – 12/2011, University of California, (Santa Cruz),
http://classes.soe.ucsc.edu/
J.G. Shanahan, 2011
4. “ISM 250 Stochastic Optimization”
Graduate level course 1/2011 – 3/2011, University of California, (Santa Cruz),
http://www.soe.ucsc.edu/
J.G. Shanahan, 2011 and 2013
5. CMU 18697: Reinforcement Learning and Markov Decision Processes at scale (from a digital and marketing and advertising perspective)
18697 Statistical Discovery and Learning at CMU (Silicon Valley and Pittsburgh).
J. G. Shanahan and G. Theocharous, 2012
6. “ISM 280i Data Mining, Analytics, and Information Extraction in Intelligent Business Services: Online Ads, Healthcare, and Service Centers”
Graduate level course 1/2011 – 5/2011, University of California, (Berkeley and Santa Cruz),
http://classes.soe.ucsc.edu/
R. Akella, J.G. Shanahan and R. Larson 2011
7. “ISM 251 ISM 251: Information Systems and Technology Management 2″
Graduate level course 1/5/2010 – 3/11/2010, University of California, (Santa Cruz),
www.tim.ucsc.edu/classes/ism25
R. Akella and J.G. Shanahan, 2010
8. “ISM 250 Stochastic Optimization”
Graduate level course 1/6/2009 – 3/11/2009, University of California, (Santa Cruz),
http://www.soe.ucsc.edu/
R. Akella and J.G. Shanahan, 2009
9. “Online advertising”
European Summer School in Information Retrieval (ESSIR), Italy, 2009 (organized by Ricardo Baeza-Yates and Massimo Melucci
http://ims.dei.unipd.it/essir/
J.G. Shanahan, 2009
10. “Online advertising: Series of 4 lectures “
Russian Summer School in Information Retrieval (RuSSIR), Petrozavodsk, Russia, 2009
http://romip.ru/russir2009/
J.G. Shanahan, 2009
Shanahan, J. G., Kurra, G. (2011). “Digital Advertising: an information science perspective“, In Advanced Topics in Information Retrieval, Edited by Ricardo Baeza-Yates and Massimo Melucci, Springer, Berlin
Shanahan, J. G., (2000). “Soft computing for knowledge discovery“, Kluwer Academic Publishers, Boston.
